Marloo vs Paradino: pricing, reviews and features compared for Australian advisers

Marloo vs Paradino at a glance

How each one captures the meeting

This is the biggest practical difference, and it decides what your client sees.

Marloo joins online meetings as a participant. You connect your Outlook or Google calendar, or paste a meeting link, and choose which meetings it attends. Its help content says the notetaker joins the waiting room and must be admitted before it can record, and that it waits up to five minutes before leaving. To pause part of a meeting you remove it, then send it back in. In-person meetings are recorded in the web or mobile app. If the internet drops, the recording stays on your phone and you upload it later. Marloo's home page also lists phone conversations and voice notes.

Paradino records from your side. Its June 2026 product update describes three recording types: an in-person meeting, a solo dictated note, and a browser call. Browser recording works with meetings running in Teams, Zoom or Google Meet, in Chrome, Edge or Firefox. Safari is not supported. Recordings run for up to three hours. You can also upload video, audio or a transcript, and there is a mobile app for recording in the room. Live transcripts and meeting agendas are on Pro Max.

So with Marloo the client sees a notetaker in the participant list. With Paradino the recording happens in your browser or on your phone. Either way you are recording a client, and the consent rules are the same. NSW, WA, SA, Tasmania and the ACT generally require every party to consent to recording a private conversation. Victoria, Queensland and the NT generally let a party to the conversation record it. Phone calls are also covered by the federal Telecommunications (Interception and Access) Act 1979. This is general information, not legal advice. Tell the client, get a clear yes, and write it in the note. Our guide to AI note takers and ASIC compliance goes through the detail.

What each produces: file notes, advice documents and CRM updates

File notes

Both write the file note from the recording, and both let you use your own template. Marloo makes the transcript first and you choose when to generate the summary and with which template. You can run a review template and a fact-find template on the same meeting. Paradino says its notes arrive structured for compliance, with each line linked back to the moment in the meeting it came from, and a summary can draw on several recordings plus documents from the client's knowledge base.

Both companies describe the output as a draft for the adviser to check. Marloo's FAQ says to treat every output as a strong first draft. Paradino's update says the adviser remains responsible for checking the result against the source material. That matches the law: the best interests duty in s 961B of the Corporations Act 2001 sits with the adviser, whatever tool drafts the record.

Advice documents

This is where the plans split.

• Marloo keeps all document generation on Pro at A$299. You upload a Word template, use a Marloo template or build a new one, pick the meetings, notes, emails and files to draw on, and it drafts the document. Its site shows Statement of Advice, Record of Advice and review letter templates, and you can lock wording that must not change.
• Paradino splits it across two plans. Pro at A$239 covers strategies, paraplanning requests and RoAs. Pro Max at A$349 adds SoAs, advice presentations, forms, and task and workflow automation. Paradino says its Pro Max agent setup generates a Statement of Advice in under 10 minutes. That is the vendor's claim and we have not tested it.

If RoAs are all you need, Paradino Pro is A$60 a month cheaper per adviser than Marloo Pro. If you need SoAs, Marloo Pro is A$50 a month cheaper than Paradino Pro Max. If you need a refresher on which document applies when, see Statement of Advice vs Record of Advice.

Client records and CRM updates

Both keep their own client record. Marloo's client view puts meetings, emails, files, tasks and documents on one timeline, and Ask Marloo answers questions across it. It also fills PDF forms and drafts emails. Paradino has a client workspace built from the meeting and connected systems, flags gaps before you draft, and tracks tasks across the stages of your client journey.

Getting data back into your practice software is a different question. Paradino says it has two-way connections with intelliflo office and Worksorted, so client data syncs both ways. Marloo's listed integrations are calendars, inboxes and meeting platforms, with custom integrations on its Enterprise plan. If updating your CRM from the meeting matters, ask each vendor to show you exactly which fields move, in which direction.

Integrations: Xplan and the rest

Neither site named Xplan on the pages we read on 12 October 2026. That includes Marloo's Australian home page, features and pricing pages, and Paradino's home page and the integrations section of its pricing table. That does not prove there is no route into Xplan, such as a Word export saved to the client file. It means neither vendor publishes an Xplan connection, so ask before you assume one.

• Marloo lists: Outlook and Google Calendar, an inbox connection that brings client emails into the client record, and Zoom, Google Meet, Microsoft Teams and Webex. Custom integrations are an Enterprise feature.
• Paradino lists: intelliflo office, RetireMap, Worksorted, Microsoft 365, ProductRex and NEOS on every plan, with Google Workspace marked as coming soon.

If your notes must land in Xplan, Claras is the adviser tool that describes an Xplan route on its integrations page: a Word copy ready to file against the client, with emailing to the client's Xplan filing address available on request.

Data hosting and security

Both store client data in Australia and both send some AI processing through providers that may sit overseas. Read the two policies side by side, because the wording differs.

• Marloo. Its Australian privacy policy says personal information is stored in Australia on infrastructure hosted in Sydney, and that some information may be processed by subprocessors in other jurisdictions, for example for AI processing or transcription. It says customer data, transcripts and uploaded documents are not used to train any large language model. Its site says it is SOC 2 Type 2 and GDPR compliant, and you can set recordings or transcripts to delete automatically.
• Paradino. Its privacy policy says all personal information it holds at rest, including backups, is stored in data centres in Australia, and that transcription, speaker identification and document indexing run on infrastructure it operates in Australia. Drafting and summarising use third-party language models, and the policy says those requests may be processed in a country other than Australia, on terms where the content is not kept, logged or used for training. Meeting audio is deleted after 30 days by default, and an administrator can choose 7 days, 30 days or until deleted. Its site says it is SOC 2 Type 2 compliant and penetration tested.

Your licensee will probably ask where audio, transcripts and notes each live, who the subprocessors are, and whether anything trains a model. Both vendors run a trust centre that lists subprocessors, so send your licensee there.

Marloo pricing vs Paradino pricing

Both publish prices in Australian dollars, per adviser, before GST. These are the monthly rates on each pricing page on 12 October 2026.

A few details change the maths:

• Annual billing. Paradino shows 10 per cent off for annual billing: $134, $215 and $314 a month. Marloo says annual billing is available through its sales team and does not publish the rate.
• Support staff. Marloo says only licensed advisers count as paid users on Plus. Paradino lists support staff at $49 a month for the first three, then $19 per user, and charges a practice manager the adviser rate.
• Trying it first. Marloo's free plan covers your first 10 meetings with no credit card. Paradino says you get 5 free meeting summaries and up to 5 free advice documents when you sign up.

A worked example. A practice with three advisers and two support staff that only wants file notes would pay $297 a month on Marloo Plus, and $496 on Paradino Starter ($447 for the advisers plus $49 for support staff), both before GST. The same practice wanting SoAs drafted would pay $897 on Marloo Pro if support staff stay free on that plan, which the Pro plan's 'Everything in Plus' wording suggests but you should confirm, against $1,096 on Paradino Pro Max.

Who owns Paradino: the Netwealth deal

On 15 September 2026, Netwealth Group Limited (ASX: NWL) announced it had agreed terms to acquire 100 per cent of Scale Up Platform Solutions Pty Ltd, which trades as Paradino. Netwealth's ASX release sets out upfront consideration of $20 million, made up of $15 million in cash and $5 million in Netwealth shares, with up to a further $9 million in earn-out and retention payments over four years. Netwealth also said it will invest a further $10 million in Paradino over two years. The release says Paradino supports more than 500 financial advisers.

The release says completion is expected by the end of October 2026, subject to customary conditions. As at 12 October 2026 we found no completion announcement in Netwealth's ASX filings, and Paradino's own site still names Scale Up Platform Solutions Pty Ltd and does not mention Netwealth.

Netwealth says it plans to integrate Paradino's technology progressively into its wider platform and data products. The release does not say whether pricing, plans or integrations will change, or how Paradino will be offered to advisers who do not use Netwealth. We are not going to guess. If that matters to you, ask Paradino in writing before you commit. Our Paradino alternatives guide lists the questions worth asking.

Marloo's Australian privacy policy names Marloo AU Pty Ltd, with a registered office in Sydney. Its site says it has offices in New York, London and Sydney. We found no announcement of a change in Marloo's ownership.

Marloo reviews and Paradino reviews: what is out there

Independent reviews of both products are thin, so be careful with anything that quotes a star rating.

• Vendor testimonials. Both sites carry named quotes from advisers and practice managers, and both publish case studies. They are useful for seeing which kinds of practice use each tool. They are also chosen by the vendor.
• App stores. On Apple's Australian App Store on 12 October 2026, Marloo's app showed 22 ratings and Paradino's showed 3. Those numbers are too small to tell you much, and they rate the mobile app, which is one part of each product.
• Review sites. We could not load the big software review sites for either product when we checked, so we are not quoting a score from them. If you find one, look at how many reviews sit behind it and when they were written.
• Comparison pages. Most of what ranks for these searches is written by a competitor, including this page. Treat every one of them as a starting point.

The most reliable review is your own. Both tools let you start free, so put the same client meeting through each and compare the notes. Then ring an adviser at a practice of your size who has used it for six months. Your licensee or your practice development manager can usually name one.

Test both on the same meeting

A fair trial needs a fixed standard. Decide what a good file note looks like before you run either tool, then mark both against it. This fictional review meeting shows the standard we would use. It is written in plain English so anyone picking up the file can follow it.

Then check each tool's draft against the same list:

1. Is the scope stated, including what was left out?
2. Are the clients' goals in their own words, with the numbers they gave?
3. Does it record the questions you asked and what you could not confirm? Those are your reasonable inquiries under s 961B(2).
4. Does it keep discussion and recommendation apart, and say plainly when no advice was given?
5. Is consent to recording on the note?
6. Did it get the figures and dates right? Check three against the recording.
7. How long did you spend fixing it?

Our best interests duty file note checklist turns that into a test you can run on any draft, and what to record in a financial advice file note explains each part.

Who each one suits

• You want the lowest price for file notes across a team with support staff: Marloo Plus.
• You run intelliflo office or Worksorted and want data syncing both ways: Paradino. Marloo does not list either.
• You want RoAs drafted and do not need SoAs: Paradino Pro costs less than Marloo Pro.
• You want SoAs drafted from your own Word template: Marloo Pro costs less than Paradino Pro Max. Compare the documents each one produces before price decides it.
• You do not want a notetaker showing in the client's meeting: Paradino records in your browser or on your phone. Marloo's online capture is a notetaker that joins the call.
• You want an assistant you can ask questions across a client's emails, files and past meetings: Marloo, through Ask Marloo and its inbox connection.
• Your clients are largely on Netwealth: Paradino is worth watching, given Netwealth's stated plan to bring the two together. Nothing has been announced about what that will look like.
• You are uneasy about an ownership change part way through a rollout: ask Paradino your questions first, or start with Marloo.

A third option if you only want the file note

Both of these are platforms. Some practices only want the file note, and already have a transcript because Microsoft Teams or the phone system makes one. That is the narrow job CallNote does.

CallNote never records, never joins a meeting and never stores call audio. It takes a transcript that already exists and turns it into a file note in your practice's own format. Transcripts arrive automatically from Microsoft Teams, Aircall or Dialpad, or you paste, upload or email one in, or dictate a voice memo after an in-person meeting. You review the note and publish it. It is then sealed and locked, with later changes added as amendments and a full audit log. Data is stored in Sydney and is not used to train AI. Like both tools above, the AI model that writes the note is run by a provider outside Australia. It costs A$149 a month for one person or A$99 per seat for a team, with a 14-day free trial and no credit card.

See CallNote vs Marloo, CallNote vs Paradino and our financial advisers page. For the wider field, including Claras, Filenote.ai and AdviseWell, see the best AI note takers for financial advisers.

Common questions